Web Marketing

What is Internet Marketing?

Web Marketing is application of Internet and related innovations to achieve the company's marketing objectives.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, offer details to prospective consumers and to reach different geographical regions and niche markets.

CLIENT focused marketing is the key for success of any organization. Focusing on customer wants and needs will help a service to satisfy in fact to thrill its customers better and efficiently. Since getting a new consumer is costly than keeping the existing customer, Building close relationships and keeping existing consumers is really crucial.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely crucial.

Web Marketing Tools

Online Search Engine Marketing

Online search engine marketing is necessary due to the fact that 85% of Internet surfers utilize online search engine to find new websites. Research reports reveal that the majority of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, supply customer service and to develop close relationships with the customers. Email marketing is an expense effective Internet Marketing tool and the outcomes can be easily measured. If we are to lease an E-mail list from an outdoors source the response rates will be around 1 %.

Affiliate Marketing

This is called the profits sharing company design. Affiliate marketing is one site (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Because you pay only for performance, affiliate marketing is run the risk of complimentary and cost efficient marketing. Affiliate marketing makes it possible for businesses to reach niche markets in a more cost effective way.

Banner Advertising

Banner advertising was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not acceptable banner advertising still thinks about as an efficient branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites.

Publicity

Promotion has to do with developing awareness, building trust and credibility. Online press release circulation plays the primary role in this.

Search Engine marketing is important because 85% of Internet surfers utilize search engines to discover brand-new websites. E-mail marketing can be used to drive sales, supply consumer service and to construct close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.